Word:

smoke and mirrors

smoke and mirrors - Marketing deceptions. The term is mainstream in this general sense. Among hackers it's strongly associated with bogus demos and crocked benchmarks (see also MIPS, machoflops). "They claim their new box cranks 50 MIPS for under $5000, but didn't specify the instruction mix - sounds like smoke and mirrors to me." The phrase has been said to derive from carnie slang for magic acts and "freak show" displays that depend on "trompe l"oeil' effects, but also calls to mind the fierce Aztec god Tezcatlipoca (lit. "Smoking Mirror") for whom the hearts of huge numbers of human sacrificial victims were regularly cut out. Upon hearing about a rigged demo or yet another round of fantasy-based marketing promises, hackers often feel analogously disheartened.
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SMLNJ
SMM
SMNP
Smock
Smock frock
Smock mill
Smock race
Smock-faced
smocking
Smockless
smog
smogginess
smoggy
Smokable
Smoke
smoke alarm
-- smoke and mirrors --
Smoke arch
Smoke ball
Smoke black
Smoke board
smoke bomb
Smoke box
smoke bush
smoke grenade
smoke hole
smoke out
Smoke sail
smoke screen
Smoke Stacks
smoke test
smoke tree
smoke-cured
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