Word:

hard-hitting

adj.1.characterized by or full of force and vigor; forceful; as, a hard-hitting expose.
2.aggressive; as, a hard-hitting advertising campaign. Opposite of unaggressive.
Adj.1.hard-hitting - characterized by or full of force and vigor; "a hard-hitting expose"; "a trenchant argument"
Synonyms: trenchant
2.hard-hitting - aggressively and persistently persuasive; "a hard-hitting advertising campaign"; "a high-pressure salesman"
Synonyms: high-pressure
effective, effectual, efficacious, trenchant
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Hard wood
hard worker
hard-and-fast
hard-baked
hard-bitten
hard-boiled
hard-boiled egg
hard-coded
hard-core
Hard-favored
Hard-favoredness
Hard-featured
Hard-fisted
hard-fought
Hard-handed
Hard-hearted
-- hard-hitting --
Hard-labored
hard-line
Hard-mouthed
hard-nosed
hard-of-hearing
hard-on
hard-pressed
Hard-shell
hard-shell clam
hard-shell crab
hard-skinned puffball
hard-surfaced
hard-to-please
Hard-visaged
hard-wired
hard-won
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