buildup

n.	1.	the act of building up an accumulation.
	2.	the events, such as advertising or publicity, causing increased interest in some coming event.

Noun	1.	buildup - the act of building up an accumulation; "I envied his rapid buildup of assets"; "a military buildup in preparation for the invasion"
	2.	buildup - the result of the process of accumulation; "the buildup of leaves blocked the drain pipes"
	3.	buildup - highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"

access, accession, accretion, accrual, accruement, accumulation, acknowledgment, addition, advance, advertising, advocacy, advocating, aggrandizement, amplification, appreciation, ascent, assemblage, assembly, augmentation, ballooning, bloating, boom, boost, broadening, bruiting, building, combination, composition, compound, constitution, construction, crescendo, development, drumbeating, edema, elevation, embodiment, extension, fabrication, fashioning, flack, flood, formation, getup, good word, greatening, growth, gush, hike, honorable mention, hype, incorporation, increment, inflation, junction, leap, make, makeup, mixture, mounting, multiplication, organization, piecing together, press-agentry, productiveness, proliferation, promoting, publicization, publicizing, puffery, putting together, raise, recognition, rise, setup, shaping, snowballing, spread, structure, structuring, surge, swelling, syneresis, synthesis, tumescence, up, upping, upsurge, upswing, upturn, waxing, widening

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